How it works
Three seconds.
The truth.
No registration. No setup. Just open the app and point your camera.
Scan the barcode
Point your camera at any product in any supermarket. The app reads it instantly — no typing, no searching.
See what's really inside
Ingredients, additives, Nutri-Score, NOVA classification, and a plain-English verdict on what it means for your goals.
Scored against your life
Not a generic health rating. Scored against the eating framework you chose — Mediterranean, low sugar, plant-based, whatever fits you.
Your profile notices patterns
After six shop runs, your profile is ready. The newsletter starts reflecting what you actually buy — not what you intend to buy.
The honest difference
Transparency is free.
Transformation is £27.99 a year.
“Scanning is free because everyone deserves the truth.
The rest is for people ready to do something with it.”
Free · Always
Know what's in it
Every scan tells you the truth. No account. No catch.
Scan any barcode, anywhere
Colour score — instant verdict
Ingredients & additives decoded
Nutri-Score & NOVA classification
The Honest Bites — monthly newsletter
£27.99/year · After free trial
Change how you shop
For people ready to do something with what they know.
Everything in free, always
Full profile from your real shopping habits
Pattern recognition across every scan
Specific swaps for products you actually buy
Where your money goes — and where it's wasted
Bulk buy intelligence based on your habits
The Honest Spread — twice monthly, personal to you
Early input into the food brand we're building
Scan free forever · Trial starts after your 6th shop run · No card ever required for the trial
What three months feels like
Nobody is watching.
We just notice.
Month one
You feel seen.
Most people move through grocery stores completely alone with their choices. Nobody is watching, nobody is tracking that they trust, nobody cares whether that thing they keep buying is quietly working against everything they said they wanted for themselves.
Then something arrives in your inbox that says — we noticed. We saw what you've been reaching for. We're not judging it. We're just going to be honest with you about it. And here's something better, at the same price, that actually fits who you said you wanted to be.
That feeling of being noticed without being watched. Guided without being lectured. Helped without being sold to. That's rare enough in ordinary life that when people encounter it, they don't forget it quickly.
Month two
You feel capable.
Like the information you've been getting has quietly rebuilt something. You're reading labels differently. You're making one or two different choices without it feeling like sacrifice. You're spending slightly less and getting slightly more and you can feel it even if you can't fully articulate why.
The newsletter isn't telling you what to do. It's showing you what you're already doing, and gently pointing toward what's possible. That's a completely different feeling from being told to eat better.
Month three
You don't want to go back.
Not because you're locked in. Not because cancelling is hard. But because going back would mean going back to not knowing.
And once you know, really know, what's in the things you feed yourself and your family, ignorance stops feeling like comfort.
It just feels like ignorance.
That's when £27.99 for a year stops being a purchase decision and becomes an obvious yes.
Start reading the
labels they hoped
you wouldn't.
Free to scan. Free to know.
£27.99/year when you're ready to change.
No account · No card · No catch